![]() ![]() ![]() Now that we’ve cleared that up, one of the most common questions I get from clients is, “how do we customize our Instagram highlights?” And I love that question! Creating aesthetic Instagram highlight covers that match your corporate branding is such an easy way to add a professional and cohesive touch to your profile. The good news is that you can use your story archive to set up your highlights, so you don’t need to run out and create a bunch of new stories. So you do need to post stories before you can create highlights. What Are Instagram Story Highlight Covers?īefore I jump into the details, I want to clarify that highlights are actually collections of Instagram stories. Your highlights sit right below your bio information above your grid, so this is prime digital real estate! Let’s ensure you take full advantage of this valuable feature to help guide your new followers through your most strategic content. Luckily Instagram offers the ability to create custom highlights, also called highlight bubbles (ya know – because they’re round, small circles), which is an excellent way to help you quickly showcase your account. If someone lands on your Instagram account, you have mere seconds to capture that person’s attention and entice them to take action – to follow you, watch a video, like a post, etc. Let’s pretend that number is the same for social media (but I’d be willing to bet they’ll swipe back even faster when they’re scrolling social). If someone visits your website, you have less than 20 seconds to get their attention before they click away. ![]()
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